Jason Alan Snyder

  • It’s Time for Marketers to Help Ease the Consumer Anxiety They’ve Helped Create

    Brand Marketing

    We're living in a time pervaded by fear.

    4 Ways to Catch Robots’ Attention With Your Marketing


    Decision-making consumers are a marketer's most important focus. Now imagine consumers having someone else deciding all their purchases—computers talking only to other computers, making decisions for their human "masters" without consulting them—deciding what foods they should eat, what detergent to use, what vacations to take.