Jason Lipshutz, Billboard


  • Music and Ads: Kid Rock on Jim Beam and More

    Brand Marketing

    “I’m getting paid to drink whiskey. What part of that is selling out?” So said Kid Rock during a keynote question-and-answer session alongside Billboard editorial director Bill Werde today in […]

    Music and Ads: Gaining an Edge With Agencies

    Brand Marketing

    Music artists looking to grab the attention of ad agencies were given pointers at today’s “Personal Agency: What Do Agencies Want From Artists?” panel in New York today at Music […]

    Music and Ads: Devo Makes a (Power) Point

    Brand Marketing

    Pioneering new-wave band Devo and ad agency Mother delivered an irony-laden PowerPoint presentation today in New York at the Music and Advertising Conference co-sponsored by Billboard and Adweek. Members of […]

    Music and Ads: Driving Sales With Placements

    Brand Marketing

    Managers and publishers shared their thoughts on connecting artists to a larger audience at “Taking It to the Next Level: Using Ad Placement to Drive Sales,” a panel at today’s […]

    Music and Ads: Kid Rock, Jim Beam Duet

    Brand Marketing

    “I’m getting paid to drink whiskey. What part of that is selling out?” So said Kid Rock during a keynote Q&A session alongside Billboard editorial director Bill Werde today in […]

    How Music Artists Can Gain an Edge With Agencies

    Brand Marketing

    Music artists looking to grab the attention of ad agencies were given pointers at today’s “Personal Agency: What Do Agencies Want From Artists?” panel in New York today at Music […]