Kofi Amoo-Gottfried

  • This is a Profile

    How the Ad Industry Can Be Truly Inventive (and Effective) Again

    Brand Marketing

    Once upon a time, not too long ago, being an adman or woman was a pretty sweet gig. Not just because of the glamour, the Mad Men-type excesses, the bottomless expense accounts and four-week shoots in Los Angeles where we mostly kicked back at Shutters—but because what we did meant something.