Lisa Gevelber

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    5 Ways Brands Are Making Their YouTube Ads Unskippable

    Brand Marketing

    When we introduced the skip button on YouTube's TrueView advertising four years ago, I'll admit that I wondered whether people would choose to watch ads. Even though I've been a marketer for more than 20 years, I'm also a consumer. And if an ad isn't relevant or entertaining—fast forward, skip, click, close.