Lisa Van Der Pool


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    Weber Shandwick, BrainReserve Team Up

    Brand Marketing

    BOSTON Interpublic Group’s Weber Shandwick and Faith Popcorn’s BrainReserve have formed a strategic alliance, according to the agencies.“As what was once central to corporations is fast being outsourced to foreign […]

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    Fort Franklin Touts Burton Tour

    Brand Marketing

    BOSTON Burton Snowboards has selected Fort Franklin to handle promotions for its 2006 Demo Tour, the agency said.“As an independently owned agency, we have the luxury of taking on business […]

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    Zipatoni CEO Departs for Emak

    Brand Marketing

    BOSTON Zipatoni CEO Jim Holbrook has left the promotional agency to run Emak Worldwide, a marketing services company in Los Angeles.Holbrook, 46, will begin as Emak’s CEO on Nov. 14. […]

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    Racepoint Scores High-Tech Assignments

    Brand Marketing

    BOSTON Racepoint Group has been tapped by five new clients to handle public relations duties, the agency said.The Waltham, Mass. shop’s new clients are: Renesys, Manchester, N.H.; SEEC, Pittsburgh; Sentillion, […]

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    Keeping It Under Wraps

    Brand Marketing

    An irate job seeker recently shot off this query to recruiting firm Talent Zoo’s online advisor: “I am pissed. I sent my resumé to a place I’ll call DDBO. No […]

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    Hill, Holliday Wins Liberty Mutual

    Brand Marketing

    BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos has won the Liberty Mutual advertising account following a review, the client has confirmed. Estimated billings are $50 million.The Boston agency prevailed over […]

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    Modernista! Unveils First Napster TV

    Brand Marketing

    BOSTON Modernista!’s first commercials for Napster aim to educate the consumer about the digital music subscription Web site while leveraging its rebellious heritage.Four 15-second TV spots have an industrial feel […]

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    Monster Places PR in Review

    Brand Marketing

    BOSTON Monster.com has placed its estimated $1 million public relations business in review, the online employment service has confirmed.The company said requests for proposals went out earlier this month to […]

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    CWR Adds Second Cable Net

    Brand Marketing

    BOSTON CWR & Partners said it has been tapped to handle public relations for the upcoming launch of the Martial Arts Channel. The assignment comes on the heels of CWR’s […]

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    Fenway Sports Group Enlists Monahan

    Brand Marketing

    BOSTON The Fenway Sports Group has hired Jay Monahan as executive vice president of new business development, the company confirmed.“I am excited about joining Fenway Sports Group,” said Monahan, 35, […]