Louise Sanborn

  • 3 Things We Learned From Vice’s Transition to TV

    At the 2015 NewFronts, Vice Media previewed a slate of 10 TV shows to a room full of ad buyers, press and various attractive 20-somethings. The Brooklyn-based company provided no information—publicly, at least—about where those shows might appear or how brands might buy advertising alongside them. A sizzle reel ended with a screen that said "Coming This Fall."

    What Everyone Will Be Talking About at the NewFronts This Year

    No longer a sideshow to the glitzy, glad-handing TV UpFronts, the Digital Content NewFronts have come into their own. A digital offshoot of traditional television's annual ad sales event, the NewFronts have steadily grown since they launched five years ago.

    What the Success of Honda’s ‘Community’ Campaign Says About Millennials and Branded Video

    Don't buy into the fear-mongering: Millennials still care about watching TV, and they want to watch TV on their TV sets.

    How Movie Marketers Are Using Online Video to Drive Ticket Sales

    There has never been more competition for people's time and attention than there is today. While any marketer knows this, movie marketers probably know it best of all. They launch new brands every weekend in a movie theater near you. So what's the secret to breaking the digital box office?