Marita Scarfi

  • Breaking Down Taboos

    Brand Marketing

    Marketers used to tiptoe around taboo or sensitive topics like menstruation, irregularity, impotence and menopause, just to name a few. Advertising addressing these issues often used flowery euphemisms so vague […]

    Their So-Called Life

    Brand Marketing

    When it comes to reaching teen girls online, traditional marketing efforts are as relevant as MySpace. They’re not only a bundle of contradictions, they’re still building their identities and moving […]