Matthew Grim


  • This is a Profile

    Burger King Rethinks Price Strategy In Fast Food Wars

    Brand Marketing

    NEW YORK – Burger King is getting ready to shake up the fast food wars by embarking on a ‘value-pricing’ strategy to compe… Word of the new tact comes as […]

    This is a Profile

    McDonald’s Plans ‘Nothing But Net’ Successor Spot

    Brand Marketing

    CHICAGO – Similar to its big Michael Jordan-Larry Bird showdown during and after January’s Super Bowl, McDonald’s Corp. is ready to go at it again – only this time with […]

    This is a Profile

    Coke Plans to Put Its Polar Bears to Work: Winter Promotion With Hardee’s, Possible Olympic Stint Seen for the Bears

    Brand Marketing

    NEW YORK – Coca-Cola USA will allow its soda-guzzling spokesbeasts, the ‘Cola Bears,’ no time for hibernation this winter. Coke will make the computer-animated polar bears, which first appeared early […]

    This is a Profile

    Coke plans to put its polar bears to work

    Brand Marketing

    Coca-Cola USA will allow its soda-guzzling spokesbeasts, the “Cola Bears,” no time for hibernation this winter. Coke will make the computer-animated polar bears, which first appeared early this year in […]