Mike Mikho

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    Brazil’s World Cup Is a Marketer’s Dream, but Also a Potential Nightmare

    Brand Marketing

    The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup, 715 million for the finals alone.

    This is a Profile

    Voice: Hold Your Position

    Brand Marketing

    As someone who works for a social media agency, I often find myself saying that despite all the hype and hope, the social space isn’t about selling products. I also tend to think and speak in hashtags and handles, but there I go again, sharing too much—perhaps another by-product of my day job.