Pam Horan

  • Success in Native Advertising Hinges on Preserving Best Practices

    Brand Marketing

    The drumbeat around native advertising has been pretty loud over the last few months and with good reason. Great online content drives consumer engagement. People are passionate about the content they love and about the sites they visit regularly to discover and share that content.

    Beyond the Click-Through

    Brand Marketing

    Search your childhood memories and see if you remember the brands you grew up with. How many of them still exist today? No doubt, whether you use them or not, […]

    Guilt by Association

    Brand Marketing

    Folks think that you’re cheap, ’cause you’re known by the company you keep.” Dolly Parton may have put this little life lesson into song, but each of us probably heard […]