Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users?
Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down. The popular messaging app plans to attract deep-pocketed marketers and investors with the introduction of in-app behavioral targeting in the fourth quarter timed to a rumored IPO.
How iHeartMedia Is Looking Beyond Radio for Growth
On its way to surpassing 90 million registered users for its streaming service, iHeartMedia found growth both inside and outside of terrestrial radio.
5 Emerging Apps That Are Making Travel Easier (and Cheaper)
If you're planning to travel this summer, there are a host of smartphone applications that can make your trip less stressful.