Susan Friedman

  • Résumé Rx

    Brand Marketing

    You’ve listed all the facts. Did you forget to add personality?When I first became a headhunter, I scanned one candidate’s résumé and began to ask a few questions:“What kind of […]

    What Are You Asking?

    Brand Marketing

    When a burned-out senior creative director changed jobs to get his creative juices flowing again, he negotiated his new position for himself. What he didn’t realize was that going from […]

    Art & Commerce: To Boldly Go

    Brand Marketing

    Ditch The Tried-And-True, Writes Susan Friedman, And Let The Creative Superstars Strut Their Stuff I RECEIVED A CALL from the chief executive of one of the world’s largest ad agencies. […]