Susan Wojcicki

  • Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effective

    Brand Marketing

    I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll. The original commercial, which aired in 1959 (and of course is up on YouTube), shows Barbie in various outfits, from ball gowns to bathing suits.