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    This is a Profile

    How to Address the Challenges Facing Agencies in 2016

    Agencies have a hard year ahead of them. Brands continue to bring work in-house—27 percent of marketers said they're now relying on in-house teams, up from 13 percent in 2014, according to a Society of Digital Agencies report—and non-agency consultancies and service providers are ramping up their competitive efforts.

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    Study: Influencer Marketing Is 11 Times More Effective Than Banner Ads

    We know influencers can have an impact on product marketing, but are we really getting a clear, measurable picture of how they actually sway sales in the store aisles?