Tobi Elkin


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    Image-Conscious Finns

    Brand Marketing

    Nokia has added a television image component to its multi-pronged marketing approach, which has included a number of mass entertainment tie-ins, sponsorship of the Sugar Bowl football game, ethnic outreach […]

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    CEA Readies Whirlpool Blitz

    Brand Marketing

    Whirlpool Corp. will support a new line of dishwashers and ranges with a $10-15 million TV and print campaign this fall, its largest quarterly advertising expenditure ever. The campaign, from […]

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    Bam! Preps Television, Print Branding Blitz For Micron Pcs

    Brand Marketing

    Micron is readying a brand image campaign to break in August via Bam! of Austin, Texas. The push will aim to establish the firm as a leading provider of computing […]

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    Godzilla Lends Citron A Giant Helping Hand To Launch Sony’s New, Lightweight Notebook PC

    Brand Marketing

    Citron Haligman Bedecarrƒ will launch Sony’s thin new notebook computer this month with help from Godzilla, the megasized star of Sony Pictures’ would-be summer blockbuster. The estimated $6-10 million TV, […]

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    Dell Calls JWT For Rewrite

    Brand Marketing

    With the launch of its $70 million global brand campaign less than two months away, Dell Computer is said to be unhappy with the new tagline and has sent J. […]

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    Fuji Builds Awareness For Atomm

    Brand Marketing

    Aiming to boost awareness of its leading-edge data storage products, Fuji last week launched an ingredient-branding campaign in trade books to support its proprietary “Atomm” technology. The “Inside scoop” campaign, […]

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    Minolta Has 12 Agencies In Focus For Its $20 Mil. Image Account

    Brand Marketing

    Minolta is talking to 12 shops about its entire $20 million brand image account. Dan Gallagher, Minolta’s director of communications, said the Ramsey, N.J., client would narrow the contender’s list […]

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    White’s Co-Promo Goes After Kids For Amtrak

    Brand Marketing

    Looking to boost awareness and passenger miles at a time that its funding is under attack, Amtrak is launching its most comprehensive co-marketing venture: a $4 million Great Getaway Fares […]

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    ABP&P Repositions Primestar

    Brand Marketing

    Primestar Partners, the nation’s No. 2 digital broadcast satellite TV player, will break a $50 million campaign during the Super Bowl broadcast that repositions the brand to emphasize quality of […]