Todd Shields


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    Cross-Ownership Heats Up

    Brand Marketing

    WASHINGTON Relaxing federal rules on cross-ownership of daily newspapers and nearby broadcast media would leave public debate vulnerable to domination by few voices in communities in 12 states, anti-consolidation groups […]

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    Feds to Study Kids’ Obesity

    Brand Marketing

    NEW YORK Federal regulators said they would study the link between media and advertising and childhood obesity.The research linking childhood obesity with media and advertising “troubles me as a parent […]

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    Newspapers

    Brand Marketing

    Newspapers will Achieve only modest advertising growth in 2007 as circulation woes continue, although the same online phenomenon sapping readership should boost revenue from Web ads, according to forecasters.Predictions of […]

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    FCC to Probe Studies’ Fate

    Brand Marketing

    WASHINGTON Federal Communications Commission Chairman Kevin Martin is launching an internal probe of what happened to two studies of media consolidation the agency kept from the public.The action was disclosed […]

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    FCC Member Mulls Piecemeal Approach

    Brand Marketing

    WASHINGTON The newest member of the Federal Communications Commission today said the agency might separately consider parts of media ownership rules.The stance by Robert McDowell, a Republican who took office […]

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    Net Prepares Indecency Challenge

    Brand Marketing

    WASHINGTON CBS today said it was paying a proposed $550,000 fine so it could legally challenge regulators who ruled that the baring of Janet Jackson’s breast during the 2004 Super […]

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    Food Marketers Target Kids Online

    Brand Marketing

    NEW YORK Eighty-five percent of the leading food brands that target children through TV advertising also use branded Web sites to reach kids, according to a new survey.Such information may […]

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    FCC Asks for More Time in Indecency Case

    Brand Marketing

    WASHINGTON The Federal Communications Commission is asking a federal court for time to consider affiliates’ arguments that the agency erred in March when it decided, without issuing fines, that the […]

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    FCC Opens Ownership Review

    Brand Marketing

    WASHINGTON Partisan tensions flared here yesterday as federal regulators began a sweeping review of rules that limit corporations’ ownership of broadcast stations and newspapers. Acting for the first time since […]

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    Senate Creates 3rd Draft of Telecom Bill

    Brand Marketing

    WASHINGTON A new draft of U.S. Senate telecommunications legislation eliminates language that would have forced cable operators to share regional sports programming.The draft is the third version of the massive […]