Tom Pirovano


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    Opportunities for Packaged Goods Growth

    Brand Marketing

    Throughout the recession, retailers and manufacturers have stepped up efforts to bring about innovation that seize the moment and “drive the recession wave” rather than “ride the recession wave”. Winners […]

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    11 Tips for Growing Store Brands

    Brand Marketing

    I recently shared some thoughts on how CPG manufacturers can protect their brands from private label expansion. Of course, it didn’t take long to hear back from retailers asking for […]

    This is a Profile

    10 Tips for Defending Your Brand from Private Label

    Brand Marketing

    Packaging changes, line extensions and cause marketing are just some of the ways for marketers to protect their brands from private label. These tactics and others are listed below: 1. […]