Yougov Staff

  • Retailers Pitch Value to Holiday Shoppers

    Brand Marketing

    The Brandweek BrandIndex Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and [...]

    General Motors Brand Health Improves

    Brand Marketing

    For General Motors—a company used to negative coverage—listing an initial public offering was a welcomed change for car buyers. Despite reports that there are still major concerns hanging over GM [...]