Aaron Baar


  • Wieden Adds More Work From P&G

    Brand Marketing

    CHICAGO Procter & Gamble has increased its business with independent agency Wieden + Kennedy, handing the shop two new assignments and consolidating interactive duties on Old Spice with Wieden, the [...]

    DraftFCB Names O’Keefe Chicago, West Coast ECD

    Brand Marketing

    CHICAGO Interpublic Group’s DraftFCB has promoted Tom O’Keefe, who had been chief creative officer of the office here, to executive creative director overseeing the network’s West Coast offices. In the [...]

    TPN Promotes Pair

    Brand Marketing

    CHICAGO Retail sales and promotions agency TPN has named Tim Austin and Anthony Massa co-chief creative officers. In the newly created positions, Austin and Massa will report to TPN CEO [...]

    Ted D’Cruz-Young on ‘Oleg’ and More

    Brand Marketing

    CHICAGO Born in Edinburgh, Scotland, Ted D’Cruz-Young, 38, studied economics at Glasgow University and found his way into advertising. After working at BBDO and Saatchi & Saatchi, he proclaimed the [...]

    Hallmark Sees Red for Social-Marketing Effort

    Brand Marketing

    CHICAGO Hallmark’s announcement on Friday’s episode of Rachael Ray that it has joined (Product) Red was just the opening salvo in a marketing campaign to promote the alliance—and, company executives [...]

    Rattle Launches ‘Sea Monsters’

    Brand Marketing

    CHICAGO National Geographic Cinema Ventures has tapped Rattle to handle the launch of its latest Imax film, Sea Monsters 3D: A Prehistoric Adventure, according to the shop.The independent shop in [...]

    BBDO Scores 7Up, Watsons Overseas

    Brand Marketing

    CHICAGO Omnicom Group’s BBDO India has won creative duties on PepsiCo’s 7Up brand in the region after a review. BBDO, which handles several PepsiCo brands in markets around the world, [...]

    Campbell Mithun Names CEO

    Brand Marketing

    CHICAGO Interpublic Group’s Campbell Mithun has promoted agency veteran Steve Wehrenberg to CEO, succeeding Jack Rooney in the post. Rooney is leaving to become North American CEO of WPP Group’s [...]

    Miller, Molson Coors Merge Ops

    Brand Marketing

    CHICAGO SABMiller Brewing and Molson Coors are merging their domestic operations in a joint venture called MillerCoors. The venture will have combined net revenue of about $6.6 billion and combined [...]

    Alltel: From TV Pitchman to MySpace Buddy

    Brand Marketing

    CHICAGO One year ago, as Alltel was winding down a campaign using celebrity impersonators to skewer its larger telecom competition, the company’s agency, Campbell-Ewald, created a MySpace page for Alltel [...]