Portrait of Adam Cohen-Aslatei

Adam Cohen-Aslatei

Adam Cohen-Aslatei is managing director of Chappy.

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TCA Press Tour

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How Ad Tech Can Tap Into Consumer Emotions to Drive Digital Sales


They need to start thinking like brand marketers.

How Click-to-Play Is Changing the Realm of Video Advertisements


It respects consumers while also putting them in control.

It’s Time to Swap ‘User’ for the More Personal ‘Consumer’

Brand Marketing

The impersonal term is being phased out by companies like Facebook, Microsoft and Square.

Respect the Moca: Mobile Casual Gamers Are 200 Million Strong but Largely Ignored

Brand Marketing

Game apps have grown 50% in 3 years. Are marketers noticing?