Adam Pierno Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor @apiernoAdam Pierno is the vp of marketing strategy in house at Arizona State University and former chief strategy officer at Santy, where he introduced a variety of new tools to uncover real insights on customer habits. He is also the author of "Under Think It." Voice How Questionable Media and Political Affiliations Can Shape a Brand’s Response in the Face of a Crisis Boeing and advertisers on YouTube and Tucker Carlson Tonight have all recently dealt with this. Voice The Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics Brands have had to rework strategies to fit in this seemingly new climate. Voice How Specific Consumer Benefits Allow a Brand to Reach the Deepest Corners of Its Potential Audience Otherwise there's a risk of landing flat or isolating users. Voice How Brands Can Use Memes to Connect With Consumers in a New Way They have to be brave enough to try, though. Voice How Social Metrics Can Lure Brands Into a Repetitive Rut Likes and shares may boost brand confidence, but it won't lead to a larger audience.