Alexandra Carter is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.
How Olipop Is Changing the Soda Recipe for Success
The co-founders say the future of CPG is functional as consumers become more health-conscious.
For Zappos, the Future of Ecommerce Revolves Around Curated Content
The retailer is among the latest to join the mounting trend of authentically introducing new products to their followers via curated content.
How Prima Is Leading the Wellness Space With Transparency and Education
Consumers' expectations are shifting beyond "clean" products.
History-Making NFL Coach Lori Locust Talks Diversity in Sports
She refers to her decision to pivot her career to football as a 'why not?' moment.
It Gets Better Remains Impactful For Today’s LGBTQ+ Youth Through TikTok
The It Gets Better Project celebrated its 10th birthday in September. And as the group continues to grow and advocate for LGBTQ+ youth, it’s doing so with enhanced storytelling on [...]
What the New NCAA Advertising Rules Mean for Influencer Marketing
Another industry shift is approaching
Influencer Marketing Must-Dos From the Best in Business
And how you can adopt them
Creator House The Crib Around the Corner Reaches an Audience Traditional Advertising Can’t
With creativity and authenticity