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Alfred Maskeroni

Alfred Maskeroni is the director of video at Adweek. He is also a photographer and contributor to Adweek and its creative blog, AdFreak. He enjoys brands, infomercials and the work of Alan Smithee.


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TNT’s Animal Kingdom Activation Featured a Giant Wave-Riding Pool in Downtown Austin

Brand Marketing

The network's huge outdoor activation promoting Season 2 of the show brought California to Austin, Texas.

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HBO Built Fun, Intricate Escape Rooms at SXSW for Veep, Silicon Valley and Game of Thrones

Brand Marketing

Network challenges fans to find their way out.

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Watch Bravo Unleash 60 Almost Nude Models on Austin in Risqué Stunt for Its New Show

Brand Marketing

Attention getting activation for 'Stripped'

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Have a Look Inside AMC’s Perfect Replica of Breaking Bad’s Los Pollos Hermanos at SXSW

Brand Marketing

Great stunt heralds Gus Fring's upcoming turn on Better Call Saul

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Why These 3 Hilarious Super Bowl Ads Stand the Test of Time

Creativity

The favorite way for most brands to connect in the Super Bowl is humor. Here's when it works best.

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Apple’s ‘1984’ Rises Again With Its Call to Resist an Orwellian Nightmare

Creativity

A 33-year-old spot is relevant once more.

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Hillary Clinton Is the Most Interesting Woman in the World in James Franco’s Fun, Silly Endorsement

Creativity

When trying to get the necessary dank-meme-millennial vote, you have to pull out all the stops. And you may not know it yet, but the perfect conduit to that vote is a moustachioed celebrity who may or may not be stoned at all times.

Thus, the obvious choice is, ahem, Professor James Franco.

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Why Ads Go Viral, and What Made Apple’s ‘Taylor vs. Treadmill’ the Perfect Viral Spot

Brand Marketing

 
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Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional

Creativity

It's a tragic day, as one of the most gifted musicians of the modern era has passed.

Despite his moniker, Prince, who died Thursday at 57, was a king among men and will live on only through memory and the hours of powerful and provocative music he left behind.

Brands, as they usually do, tried to join the conversation about Prince online with mostly purple-clad homages. That's challenging in the best of times—and doubly hard when the conversation is mostly one giant outpouring of grief. 

Not every brand managed it well. As of this writing, at least two brands have had second thoughts about their posts and deleted them outright. Many others remain up, though some are clearly in questionable taste—mostly because they feel overly self-promotional. 

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11 Most Interesting Possessions That Dos Equis’ Most Interesting Man Is Giving Away

Creativity

Parting is such sweet sorrow when it comes to one of the most iconic brand spokesmen ever. Yes, Dos Equis' Most Interesting Man in the World is leaving us—he's headed on a one-way flight to Mars.



So, what better way for him to celebrate leaving Earth than giving away all of his earthly possessions? With help from Havas Worldwide, the Heineken brand presents a geniusly prop-styled and photographed smattering of knick-knacks in "The Coveted Collection."

You can enter to win this stuff, including a round-trip flight to Mexico and the chance to live in a "17th-century domicile [that] was once a royal pied-à-terre, a pirate hideout and most importantly, the former hacienda of the Most Interesting Man." 

Below is a gallery of some of the better items, complete with some of the best copywriting in the business, that help weave together the rich tapestry that is our beloved hero.