Portrait of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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Does the Growth of Connected TV Spell Trouble for Ad Tech?

TV / Video

Traditional broadcasters want tight controls around their premium inventory as they move into CTV, a common practice in the upfront linear marketplace, but an uncommon practice across the open web [...]

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Ad Buyers are Still Figuring Out Their 2021 Budgets

Programmatic

Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.

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Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen

Ad Tech & Mar Tech

Fraudsters are targeting CTV because it’s a relatively unstandardized market that attracts big-spending advertisers. The cost per thousand impressions (CPM) of a CTV ad is typically in the $20-$25 range, [...]

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Mobile Ad Firms Location Sciences and Blis Locked in Defamation Dispute

Ad Tech & Mar Tech

Allegations of campaign manipulation surface as data practices increasingly come under the spotlight.

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Samsung Ads And General Motors Team in CTV Pilot

Programmatic

Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses. The new product, which measures [...]

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Finance Firm Oarex Secures $50 Million Credit Line to Shore Up Liquidity in a Recovering Sector

Ad Tech & Mar Tech

Digital is a bright spot for an otherwise hard-hit advertising industry.

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Concerns Mount Over Google’s Privacy Proposals

Ad Tech & Mar Tech

One the cookie is gone, will anyone be invited to play in Chrome's Privacy Sandbox?

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PubMatic’s CEO on Going Public During a Year of Change in Ad Tech

Ad Tech & Mar Tech

'We want to have the ability to further accelerate our growth given the changing nature of the world around us.'

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A Look Under the Hood as PubMatic Goes Public

Ad Tech & Mar Tech

Fellow ad-tech companies, including DoubleVerify and AppLovin, are similarly rumored to be preparing an IPO.

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Vizio Alters Inscape Data Licensing Deals as CTV Land Grab Heats Up

Ad Tech & Mar Tech

Major streamers are rethinking relationships with third-party ad tech.