Does the Growth of Connected TV Spell Trouble for Ad Tech?
TV / Video
Traditional broadcasters want tight controls around their premium inventory as they move into CTV, a common practice in the upfront linear marketplace, but an uncommon practice across the open web [...]
Ad Buyers are Still Figuring Out Their 2021 Budgets
Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.
Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen
Fraudsters are targeting CTV because it’s a relatively unstandardized market that attracts big-spending advertisers. The cost per thousand impressions (CPM) of a CTV ad is typically in the $20-$25 range, [...]
Mobile Ad Firms Location Sciences and Blis Locked in Defamation Dispute
Allegations of campaign manipulation surface as data practices increasingly come under the spotlight.
Samsung Ads And General Motors Team in CTV Pilot
Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses. The new product, which measures [...]
Finance Firm Oarex Secures $50 Million Credit Line to Shore Up Liquidity in a Recovering Sector
Digital is a bright spot for an otherwise hard-hit advertising industry.
PubMatic’s CEO on Going Public During a Year of Change in Ad Tech
'We want to have the ability to further accelerate our growth given the changing nature of the world around us.'
Vizio Alters Inscape Data Licensing Deals as CTV Land Grab Heats Up
Major streamers are rethinking relationships with third-party ad tech.