Portrait of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek. Andrew joined Adweek in 2020 from The Drum where he covered media and the future of TV.

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Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership

Programmatic

Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.

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Magnite Buys Ad Server SpringServe for $31 Million

Programmatic

Magnite has bought ad serving company SpringServe for $31 million.

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Ad Tech’s Targeting Revolution Will Be Televised

Connected TV

Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier

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IAB Tech Lab Offers to Keep Track of Transparency Tools

Programmatic

IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.

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Magnite Cuts Staff by 6% Following SpotX Acquistion

Programmatic

Supply-side platform Magnite is laying off nearly 60 employees as part of cost-saving measures following the $1.17 billion deal for SpotX.

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Once Competitors, Xandr to Support OpenAP’s TV Identifier

The Future of Identity

Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.

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VideoAmp Hires Former Comscore Exec Cameron Meierhoefer as First Chief Product Officer

C-Suite

VideoAmp names first chief product officer, Cameron Meierhoefer, as it readies for hiring spree.

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Ad Tech Is Facing the Loss of Another Important Signal: the IP Address

Ad Tech

Apple and Google are making more changes to hide signals typically used for targeted advertising.

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T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit

Ad Tech

Mike Peralta has been appointed as vp of T-Mobile marketing solutions as the carrier doubles down on its ad-tech ambitions.