Portrait of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a retail reporter for Adweek, focusing on direct-to-consumer brands and ecommerce. She's cataloged the rise of DTC brands as they disrupt retail and how incumbent brands are fighting back. Previously, Ann-Marie was an assistant tech editor at PopSugar, where she covered consumer tech. Her work has appeared in The New York Times, BuzzFeed and more.

ro telehealth app screenshots

Alexis Ohanian on Why He Invested in DTC Telehealth Provider Ro

Challenger Brands

Alexis Ohanian on why he believes in what Ro is building and how he’s making sure a good culture is part of it.

Ben Lerer, managing partner at Lerer Hippeau, speaks with Stephanie Paterik, executive editor of Adweek, at Adweek’s Challenger Brands Summit in New York.

How the Stakes to Build—and Fund—a DTC Brand Have Fundamentally Changed

Premium Events

Ben Lerer, one of the premier investors in the DTC and media space, on what’s changed in the industry.

Collage of DTC businesses

For the Next Wave of DTC Brands, the Path to Success Looks More Complicated Than Ever

Challenger Brands

This is how the next wave of DTC brands will need to evolve in order to be profitable.


For Rothy’s Next Act, the DTC Shoe Brand Is Expanding Into Bags


The DTC brand has unique advantages as it expands beyond footwear.

orangina bottles and cans

Orangina Plots a Comeback in North America, With New Owners and an Old Recipe


Orangina is under new ownership, and with it, the drink returns to its original recipe.

Park says she cares about building a story and building empathy for the user.

This Lyft Designer Made the Switch From Media to Tech


Chloe Park, design lead at Lyft, started out in journalism but found a new career path in Silicon Valley.

shopify unite info card

Shopify’s Annual Developer Conference Canceled Amid Coronavirus Fears


It's the latest live event to be scrapped due to health concerns.

The Studs space is only 150-square feet.

Studs, the Flashy Gen Z Substitute for Claire’s, Expands to Hudson Yards

Brand Values

Studs, a new upstart in the piercing space, is expanding to Hudson Yards.

A wall of flowers with a neon sign that says Winky World

DTC Beauty Brand Winky Lux Is Coming to Target


Winky Lux, a DTC beauty brand, is coming to Target shelves as the retailer continues to scoop up these relationships.

Bark, the DTC Dog Brand, Expands Into Health and Wellness


Bark is entering the health and wellness category for dogs, starting with a dental kit.

split photo of people holding credit cards and a group of people smiling looking at a computer

Why Secondhand Clothes Are Taking Over the Closets of Every Generation

Data & Insights

A new study from Poshmark shows the future of retail is social.

Outdoor Voices

Outdoor Voices, a DTC Athletic Brand, Faces New Headwinds


The company's CEO has stepped down.

Direct-to-Consumer Brands Had a Bad Week, but It’s Not All Doom and Gloom for the Industry


The news has been harsh for the DTC industry this week, but it won’t affect most brands.

Brandless started off by selling goods for $3 each.

After Months of Turbulence, Brandless Is Shutting Down


Brandless, once a bright spot in the DTC industry, is shutting down.

a harry

Edgewell Personal Care Backs Out of Harry’s Acquisition


Edgewell Personal Care has rescinded its $1.3 billion acquisition Harry’s, a DTC shaving brand.