Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a retail reporter for Adweek, focusing on direct-to-consumer brands and ecommerce. She's cataloged the rise of DTC brands as they disrupt retail and how incumbent brands are fighting back. Previously, Ann-Marie was an assistant tech editor at PopSugar, where she covered consumer tech. Her work has appeared in The New York Times, BuzzFeed and more.

This Vegan Beauty Brand Is Flipping the DTC Model

Versed, a clean skincare brand that first rolled out in Target, is using its wholesale approach to dive into DTC.

The Road to Brandweek: Alegra O’Hare on Gap Turning 50 and What’s Next

How the legacy retailer is navigating today’s consumer.

Amazon’s Alexa Can Now Help You Get a Job at McDonald’s

The fast food giant's new global recruitment campaign “Made at McDonald’s” features a new voice assistant skill, available on Google and Amazon smart speakers.

Gen Z Has Serious Influence on Household Purchases (Even If They Aren’t Buying)

A report from Snapchat and NCSolutions correlates CPG ad campaigns and sales.

How DTC Brands Are Going Green Beyond the Climate Strike

From carbon offset programs to new packaging, these brands are savvy to sustainability.

DTC Brands Are Targeting Consumers Where Their Attention Is—Their Phones

Rather than sending out another overlooked email.

This Direct-to-Consumer Startup Wants to Make America’s Lawns Toxin-Free

Sunday offers customized subscription boxes and tips.

Refinery29 and Eloquii Team Up to Create a Crowdsourced Plus-Size Collection

Refinery29 and Eloquii used community driven insight to create a capsule line for plus-size women to wear on the weekends.

Facebook Outlines How Brands Can Reach Today’s Consumers

Facebook’s annual State of Disruption report shows key areas companies need to consider, including authenticity and community.

Shopify Is Now Open to CBD Retailers

Merchants in 40 U.S. states can use the platform.