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B. Bonin Bough

  • First making waves in the brand marketing scene at PepsiCo, Bonin Bough was an iconic early adopter who led the brand's digital and social marketing globally from 2008 to 2012. From there, he moved to Kraft Foods, which soon transitioned to its new identity as Mondelez International. Bough led the package goods megabrand's consumer engagement, global media and ecommerce initiatives until 2016, when he published his book, Txt Me, and left his marketing day job to host a CNBC investment reality show called Cleveland Hustles, executive produced by LeBron James.


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    How AI Encourages Marketers to Be More Thoughtful With Data

    Data & Privacy

    Regulations or not, companies should see artificial intelligence as an ally.

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    As the Advertising Industry Changes, Cannes Tries to Keep Pace

    Cannes Lions

    Particularly around inclusivity and allowing consultancies to attend the event.

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    To Succeed as Publishers, Brands Must Shed Midcentury Mind-set

    Brand Marketing

    It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have we been lying to ourselves, but we've also been disgracing the real publishers out there who understand how hard it is to monetize content.