Portrait of Bas Korsten

Bas Korsten

  • Bas Korsten is the global chief creative officer at Wunderman Thompson.


    An illustration of a hand holding on to a paint brush

    How the Covid-19 Crisis Will Lead to a Spike in Creativity

    Voice

    Human creativity is built on our brain’s diffuse attention, inefficiency and lack of focus and can actually help get us out of this mess.