Portrait of Ben Feldman

Ben Feldman

Ben Feldman is svp strategy and innovation at NYIAX. Ben works closely with teams to help drive the company’s product and operational concepts.


An illustration of different buildings

Returning to a Contextual Model Might Help Solve Transparency Issues

Voice

In a context model, the ad follows the media, not the consumer; buyers and sellers trade media, not audiences.

A person holding a hand with an index finger pointed at another person

If You Want Ad Transparency, Stop Playing the Blame Game

Voice

It's the only way to move forward.

Many of people sit in an auditorium; at the front is a person speaking to the crowd; behind the speaker a banner says UPFRONTS

Why Publishers Need to Embrace Continuous Upfronts

TV / Video

Opinion: An annual burst is, frankly, out of date.

three different super bowl advertisements; hundred dollar bills in front of the advertisements

Marketers Continuously Fail to Understand the True Value of Media

Programmatic

They’re often under or overpaying with ad spend.

4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges

Programmatic

It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.