Portrait of Ben Feldman

Ben Feldman

Ben Feldman is svp strategy and innovation at NYIAX. Ben works closely with teams to help drive the company’s product and operational concepts.

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Returning to a Contextual Model Might Help Solve Transparency Issues


In a context model, the ad follows the media, not the consumer; buyers and sellers trade media, not audiences.

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If You Want Ad Transparency, Stop Playing the Blame Game


It's the only way to move forward.

Many of people sit in an auditorium; at the front is a person speaking to the crowd; behind the speaker a banner says UPFRONTS

Why Publishers Need to Embrace Continuous Upfronts

TV / Video

Opinion: An annual burst is, frankly, out of date.

three different super bowl advertisements; hundred dollar bills in front of the advertisements

Marketers Continuously Fail to Understand the True Value of Media


They’re often under or overpaying with ad spend.

4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges


It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.