Portrait of Ben Gaddis

Ben Gaddis

Ben Gaddis is the CEO of T3 and author of Embracing Irrationality, where he sets the vision for the agency to help clients build useful brands through an agency culture driven by collaboration, prototyping and making cool stuff happen. Ben oversees T3 offices in Austin, Atlanta, New York and San Francisco.

Side by side image of the cybertruck and the interceptor

Why You Should Think Irrationally in 2020 Like These Brands Did


Five examples show how outside-the-box thinking helps boost large-scale outcomes.

Impossible Foods burger, beyond meat beef, and spaghetti and meatballs

Plant-Based Proteins Might Go the Way of WeWork


Impossible and Beyond Meat are trending—for now, anyway.

an event called Risk Independence

3 Lessons Sundance Can Teach Us About Storytelling

Brand Marketing

This year’s festival saw many impressive brand films.