Ben Gaddis is the CEO of T3 and author of Embracing Irrationality, where he sets the vision for the agency to help clients build useful brands through an agency culture driven by collaboration, prototyping and making cool stuff happen. Ben oversees T3 offices in Austin, Atlanta, New York and San Francisco.
Why You Should Think Irrationally in 2020 Like These Brands Did
Five examples show how outside-the-box thinking helps boost large-scale outcomes.
3 Lessons Sundance Can Teach Us About Storytelling
This year’s festival saw many impressive brand films.