Betsy Henning Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor Betsy Henning is the CEO and founder of AHA, an award-winning creative agency in Vancouver, Washington, that specializes in helping companies transform their brand marketing to meet the changing world in which we live. Voice Finding a Purpose That Makes Sense for Your Brand It should be consistent with your company’s values and priorities. Voice As Brands Become Increasingly Purpose-Driven, They Can Look to Nonprofits for Inspiration In a world of social and political upheaval, it's important to take notes from industry predecessors. Voice Why Marketers and Corporate Responsibility Teams Need to Collaborate When Illustrating Brand Values Consumers have come to expect companies to show purpose. Voice How to Find the Corporate Partnership That Works Best With Your Brand Social, political, environmental and economic stances come into play.