Portrait of Betsy Henning

Betsy Henning

Betsy Henning is the CEO and founder of AHA, an award-winning creative agency in Vancouver, Washington, that specializes in helping companies transform their brand marketing to meet the changing world in which we live.

Alt Image Text

Finding a Purpose That Makes Sense for Your Brand

Brand Marketing

It should be consistent with your company’s values and priorities.

Alt Image Text

As Brands Become Increasingly Purpose-Driven, They Can Look to Nonprofits for Inspiration

Brand Marketing

In a world of social and political upheaval, it's important to take notes from industry predecessors.

Alt Image Text

Why Marketers and Corporate Responsibility Teams Need to Collaborate When Illustrating Brand Values

Agencies

Consumers have come to expect companies to show purpose.

Alt Image Text

How to Find the Corporate Partnership That Works Best With Your Brand

Brand Marketing

Social, political, environmental and economic stances come into play.