Betsy McHugh

Betsy McHugh

Opinion Contributor
As the chief product officer and founder of Hurdl, Betsy McHugh is pioneering the next generation of fan-based marketing by personalizing the in-venue fan experience.

Wondering How to Connect With Your Ideal Audience? Try Targeting Them in the Real-Life Settings They Frequent

Going around third-party data and opening up a direct line of communication.