Adweek opinion contributor Brian Solis is global innovation evangelist at Salesforce, a digital anthropologist and a best-selling author.
You Need a Rapid-Response Team for the New Era of Fast Advertising
Fast advertising is here to stay.
How Covid Memories Will Open New Connections Between Brands and Consumers
The pandemic forced changes in all our lives, a far longer time than the 66 days it is estimated to take, on average, for new behaviors to become automatic. These [...]
Demand Measures to Protect Your Brand Users and Their Consumer Experience
Are platforms incentivized by growth or safety by design? Brian Solis looks at what brands should do.
Research Shows How Mobile-First Affects Brand Style and Experience
One of the hottest growth segments in the retail industry right now is BOPIS (buy online, pickup in-store).
7 Strategies to Drive Business Growth Through Digital Experience Innovation
Pieces of advice gleaned from leading CMOs.