Portrait of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's European creative editor based in London. Before joining Adweek, Brittaney was creativity and culture editor at Campaign. Before that, she was a reporter and editor at PRWeek.

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This Epic Formula E Film is an Allegory for the Race Against Climate Change

Sports Marketing

Formula E's epic campaign illustrate's brand's dedication to a more sustainable sporting world.

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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Sports Marketing

Swiss sportswear brand On uses device of graphic novel to portray Ghanaian Olympian as a real-life superhero

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O2 Throws It Back to the 2000s With Flash Mob Starring Pop Band Steps

Mobile Marketing

O2 enlisted 2000s pop group Steps to stage a flash mob in London promoting a retro-style phone.

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Why Netflix Installed Park Benches in Cities With a Hidden Message

Streaming & OTT

Netflix installed real park benches in cities to share message of hope from popular show After Life.

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Samsung Created a Dark Fantasy World to Herald a New Era of Mobile Gaming

Gaming

Samsung follows a hero who falls into the dark underbelly of mobile gaming.

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David Schwimmer Plays Elaborate Game of Hide and Seek in This Quirky Bank Ad

Advertising

David Schwimmer stars in humorous ad for British bank TSB.

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Oatly Made a Weird Puppet Series to Show Plant-Based Food is Not Just for Hipsters

Ad of the Day

Oatly made a show about two oat drink carton puppets who make the switch to plant-based diets.

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To Show Off the Freshness of Its Food, Burger King Made Its Ads to Order

Food & Beverage

Burger King ads are missing product shots to highlight that its food is freshly made to order.

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Selfridges Becomes the First Retailer to Sell NFTs Over the Counter

Retailing

Selfridges will sell NFTs featuring artist Victor Vasarely over the counter in its London store.

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How One Retailer Used NFTs to Challenge Luxury Fashion Norms

Fashion & Apparel

Dutch e-commerce brand Winkelstraat.nl created the first wearable NFT to challenge luxury fashion norms