Portrait of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's European Creative editor based in London. Before joining Adweek, Brittaney was Creativity & Culture editor at Campaign. Before that, she was a reporter and editor at PRWeek.

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Brands Speak Out Against Racist Abuse of UK Soccer Players

Sports Marketing

Three England team members have faced an onslaught of online hate after the Uefa Euro 2020 final.

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Supermarket Co-op Captures the Joy of Small Things as the UK Opens for Summer

CPG & Grocery

After over a year of quarantines and lockdowns, many people are feeling apprehensive about the easing of Covid-19 restrictions.

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What Brands Are Doing for the Tokyo Olympics and Paralympics

Sports Marketing

How sponsors and broadcasters are promoting the world's biggest sporting event.

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How BBC’s ‘Obsessive’ Craftsmanship Brought Tokyo to Life For the Olympics

Sports Marketing

“A lot of our work treats the architecture as a character," said Paul Nicholls of directorial collective Factory Fifteen, which helped create the ad.

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Charity Lights up Paris Billboards at Night to Help Women Feel Safer on the Streets

Out of Home

A pre-covid study from France’s National Observatory of Crime and Criminal Justice found 28% of women and gender minorities refuse to go out alone at night.

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McDonald’s Minimalist Ads Hide Burgers and Fries in Pixel Art

Food & Beverage

McDonald's latest ad campaign features pixilated closeups of its iconic offerings.

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Think Crypto Is Just for Geniuses? That’s B.S., Says Challenger Brand’s Debut Campaign

Fin Tech

Cabital's irreverent ad aims to make cryptocurrency more accessible.

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How Skittles’ Pride Campaign Aims to Build a Legacy Beyond the Parade

Food & Beverage

The agency made a serendipitous discovery: a photo of a 1985 Lesbian Strength March, led by a smiling woman in a dress. Adam & Eve/DDB found the woman, activist Femi [...]

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Magnum Ice Cream Commissioned a Painting That Gives Dante the Kiss He Never Had

Food & Beverage

The artwork by an acclaimed Italian painter pays tribute to the poet Dante and his muse Beatrice.

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French Brand Lotus Baby Gets Real About the Messy Side of Parenting

CPG & Grocery

“We know there is a lot of pressure to be a perfect parent in France," says Ankie Cedergren Borg, global brand communication manager at owner Essity