Brittany Hodak Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor @BrittanyHodak Brittany Hodak is co-founder of The Superfan Company, an entertainment agency that helps brands and celebrities identify, engage and retain their most important customers. Voice Inclusivity Issues Are Prominent in All Industries—Even at Women-Centric Companies Fashion and beauty brands sometimes make products that don’t consider all hair, skin and body types. Voice As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change Flexibility and an interest in exploring new channels will go a long way. Voice Why Brands Need to Align Their In-Person and Digital Experiential Campaigns Retailers recognize the importance behind these strategies but aren't implementing them. Voice 4 Steps That Will Make Your Company’s Customers Into Superfans Consumers are more likely to purchase a product based on a friend's suggestion versus a celebrity's.