Brittany Hodak

Brittany Hodak Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Brittany Hodak is co-founder of The Superfan Company, an entertainment agency that helps brands and celebrities identify, engage and retain their most important customers.

What State-by-State Data Privacy Laws Mean for the Future of Programmatic

Major players need to support legislation on a federal level.

Inclusivity Issues Are Prominent in All Industries—Even at Women-Centric Companies

Fashion and beauty brands sometimes make products that don’t consider all hair, skin and body types.

As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change

Flexibility and an interest in exploring new channels will go a long way.

Why Brands Need to Align Their In-Person and Digital Experiential Campaigns

Retailers recognize the importance behind these strategies but aren't implementing them.

4 Steps That Will Make Your Company’s Customers Into Superfans

Consumers are more likely to purchase a product based on a friend's suggestion versus a celebrity's.