Chris Ariens

Chris Ariens

Managing Editor and Director of Video
Chris Ariens is the managing editor and director of video at Adweek. Previously, he was TV/Media editor, editor of and, prior to its acquisition, was editorial director of Mediabistro. Chris has spent more than two decades as a TV news producer, media reporter/editor and digital video producer.

Delivering an Authentic Black Experience in Advertising Means Reflecting the Real World

We have a responsibility to deliver work that is reflective of the real world.

Road to Challenger Brands: Would You Buy a Comforter If It Helps the Environment?

Home goods brand Buffy doesn't just want to change what we buy, but how, and where it eventually ends up.

Road to Challenger Brands: How Google Prepared Zach Apter for ClassPass

Fitness platform's chief commercial officer talks the "relentless" pace of technology.

Road to Challenger Brands: Everlane’s Franchesca Hashim on Emotion as the Start of Everything

How the clothier's marketing centers customers.

How Facial Recognition Technology Works

1960's tech is going wide in the 2020s.

On the Adweek Podcast: Peloton Peddles Joy, Finds Bewilderment

Lessons from Peloton's holiday ad gone wrong, plus celebrating Adweek's 40th anniversary on this week's Yeah, That's Probably an Ad.

On the Adweek Podcast: Behind the Picks for Agency of the Year

Plus, the merriest and teariest holiday ads of the season on this week's episode of Yeah, That's Probably an Ad.

Consumers Will Pay More for Experiences. This Chart Shows It

Why the customer experience is more crucial now than ever, according to Qualtrics' Kelly Waldher.

How StockX Is Taking Over the World of Secondary Merchandise

Adweek CEO Jeff Litvack moderated the conversation while trying on the pair of 2011 Nike SB sneakers he'd just bought.

On the Adweek Podcast: Upping the Ante on Anti-Drug Ads

Plus, what went into selecting this year's Adweek 50 class of outstanding marketing and media executives.