Portrait of Chris Ariens

Chris Ariens

Chris Ariens is the managing editor and director of video at Adweek. Previously, he was TV/Media editor, editor of TVNewser.com and, prior to its acquisition, was editorial director of Mediabistro. Chris has spent more than two decades as a TV news producer, media reporter/editor and digital video producer.


Purpose-Driven Restaurant Chain &pizza Is Looking to the Frozen Food Aisle

I'm With the Brand

Pizza restaurant is thinking in seasons, just like a fashion house.

The Founder of Recess Isn’t Just Selling Another CBD Beverage. He’s ‘Designing Feelings’

I'm With the Brand

Ben Witte on PR over influencers, regulations and the future on I'm With the Brand.

Scott Galloway

The World According to Scott Galloway, in 6 Short Video Clips

NexTech

The professor, author and entrepreneur speaks about the future of marketing, tech and life as we know it.

This Tequila Brand Got Its Shot Thanks to an Instagram Account With 15 Million Followers

I'm With the Brand

Jaja Tequila's co-founder on what it takes to battle Big Alcohol.

This Beverage Brand’s Aesthetic Is, Proudly, ‘Yoga Pants on a Bottle’

I'm With the Brand

Roar Organic changed its entire brand, from the formula to its social handle. Did it pay off?

Diet Lifestyle F-Factor Built Its Brand by First Changing Its Name

I'm With the Brand

"Dieting feels punitive," says founder Tanya Zuckerbrot.

Steven Tristan Young of Poshmark

Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers

Fashion

The resale marketplace grew thanks to a community of "shared closets."

How Coca-Cola Inspired the Van Leeuwen Artisan Ice Cream Brand

Mediaweek

When lawyers told founder Ben Van Leeuwen that Churn wouldn't be a good name for the brand, he chose his own.

A ‘Broken Food System’ Led to the Creation of Full Harvest

I'm With the Brand

The investor pitch: Only 4% of produce is bought online.

Here’s How the IAB’s NewFronts Work

How S#it Works

It's a collaborative marketplace for digital content producers and advertisers.

Why This Kidswear Founder Threw Out Her Startup Playbook

I'm With the Brand

Rockets of Awesome's Rachel Blumenthal was guided by her gut.

The Builder of Brands Including Harry’s and Recess Isn’t Finished Yet

I'm With the Brand

Creating branding for other products prepared Emmett Shine to build his own.

D&I Summit: The Key Ingredient to Your Company’s Culture

Diversity & Inclusion

For Anheuser-Busch CMO Marcel Marcondes, it starts with one question: "What does D&I mean to your company?"