Chris Ariens

Chris Ariens

Chris Ariens is TV and media editor and director of video. He oversees coverage of television, publishing, media marketing and strategy and more. He also edits Adweek's TVNewser, reporting on the national TV news media. As director of video, he oversees Adweek's original video.

What Adweek Means to These Entrepreneurs

"A source of inspiration"

What Marketers of Ketchup, Mattresses and TV Have in Common

As we celebrate 40 years, we're asking CMOs what Adweek has meant to them.

Adobe Celebrates the First Banner Ad by Going Back to the ’90s

Summit visitors get a lesson in 20th century frustration.

This TV Network Saw a Huge Sales Increase By Using AI

Branded Entertainment Network helped Philo increase clicks and sales.

These Entrepreneurs Are Navigating the ‘Wild West’ of AI With Real-World Results

Adweek convened some of the brightest who are tapping the limitless potential of artificial intelligence.

AI ‘Is Not Magic,’ but It Has Conjured Up Increased Sales for Brands Like Miracle-Gro

At Adweek's Adweek's Elevate: AI event, IBM Watson CMO Michelle Boockoff-Bajdek discussed what Watson is doing for grass growing and car buying.

The Very Real Relationship Between IBM’s AI Computer and Alex Trebek

Watson wishes the Jeopardy! host well.

How Giphy Plans to Upend Advertising

The company that brings you GIFs has big plans to disrupt a $250 billion industry.

Understanding Culture Is Key Whether You’re Marketing Jeans, Beds or TV

These CMOs are inspired to maintain a challenger brand mindset.

What These Founders Learned as They Built Their Brands

"Your mistakes are gifts."