Chris Thilk

Chris Thilk

Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at, where he shares his thoughts on content marketing, media and movie marketing.

Ryan Reynolds Reveals the Method Acting and Personal Sacrifices Behind Detective Pikachu

The actor again brings his dry wit to bear for marketing gold.

Will Smith’s Aladdin Genie Finally Appeared During the Grammys, and Viewers Were Creeped Out

Disney's increasing blend of animation and live action yields its oddest hybrid yet.

The 7 Biggest Movie Marketing Moments of 2018

From Crazy Rich Asians to a Cannes scandal, there was plenty to talk about.

How These 7 Horror Films Pushed the Boundaries of Movie Marketing

From Psycho to The Conjuring, there are some inventive efforts.

These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)

From Wakanda to Cruise, a bevy of interesting work.

While Tom Cruise Is Off Doing His Own Stunts, Here’s How His Bored Stuntman Keeps Busy

He's an Uber driver, according to this amusing Mission: Impossible tie-in .

How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War

Geico, Infiniti and more have rushed to partner with one of the biggest crossovers ever.

With ‘Solo,’ Disney Is Changing Up the Star Wars Marketing Machine. Will Audiences Get on Board?

There's a subtle shift to promoting actors, not just characters. That's quite a break from Star Wars tradition.

Rating This Year’s Oscars, From Movie Marketing to #MeToo

Things are changing in Hollywood ... kind of.

How Netflix’s The Cloverfield Paradox Changes the Movie Marketing Game

With no warning, it trumped other Super Bowl trailers with instant availability.