Portrait of Chris Thilk

Chris Thilk

Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at ChrisThilk.com, where he shares his thoughts on content marketing, media and movie marketing.

How The Addams Family Is Trying to Own Halloween With a Blitz of Marketing Tie-ins


MGM hopes to bring them back each year as seasonal icons.

Warner Bros. Scares Up Another Marketing Hit With ‘It: Chapter Two’ Immersive Experience

Brand Marketing

A miniature version of Derry Canal Days took L.A. by storm.

The Year’s Nine Most Compelling Movie Marketing Campaigns (So Far)


From Us and Captain Marvel to Rocketman and John Wick 3.

Keanu Reeves as John Wick

Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?


The movie's site links to a subreddit that's controlled by users, not studio execs.

Stars of ‘It: Chapter 2’ Are Being Haunted by a Red Balloon on Instagram

Brand Marketing

The sequel's eerie marketing is finally afloat.

Avengers: Endgame Heroes and Stand Up To Cancer Battle ‘the Biggest Villain of All’ in New PSA

Brand Marketing

The ad launches in partnership with MasterCard.

Ryan Reynolds Reveals the Method Acting and Personal Sacrifices Behind Detective Pikachu


The actor again brings his dry wit to bear for marketing gold.

Will Smith’s Aladdin Genie Finally Appeared During the Grammys, and Viewers Were Creeped Out


Disney's increasing blend of animation and live action yields its oddest hybrid yet.

The 7 Biggest Movie Marketing Moments of 2018

Brand Marketing

From Crazy Rich Asians to a Cannes scandal, there was plenty to talk about.

How These 7 Horror Films Pushed the Boundaries of Movie Marketing

Brand Marketing

From Psycho to The Conjuring, there are some inventive efforts.