Chris Thilk

Chris Thilk

Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at, where he shares his thoughts on content marketing, media and movie marketing.

The 10 Most Anticipated Movies of 2018, and What They Say About Hollywood

A king, a smuggler and a mustache are what fans want to see.

The 10 Most Memorable Movie Ad Campaigns of 2017

A rough year for Hollywood, but an inventive one for its marketing.

How Disney Managed the Tricky Marketing of Star Wars: The Last Jedi

Episode VIII brought a number of unique challenges.

How Hollywood Is Cleverly Using Earned Media as Paid Media

Why it works—and how it's causing problems.

Brave Women Are Rocking Hollywood, and Its Marketing Plans

Dominos are falling fast, leaving the industry scrambling to sell movies.

Why the Ads for Thor: Ragnarok Have Been So Surprisingly Bright and Fun

The God of Thunder is finally lightning (sic) up.

Blade Runner 2049 Is a Good Movie. Why Wasn’t It a Box Office Hit?

The film was a repli-can't in theaters.

As the Movies Fall in Love With Whiskey, a Look Back at Their Other Favorite Drinks

Alcohol brands have always had a taste for Hollywood.

Inside the Scary-Good Advertising That Made ‘It’ Such a Killer at the Box Office

Warner Bros. wasn't clowning around with its King adaptation.

Famous Authors and Their Stories Are Hollywood’s Hot Fall Trend

Four films explore some of literature's most beloved books and characters.