Portrait of Christopher Heine

Christopher Heine

Christopher Heine is a New York-based editor and writer. He was Adweek's technology editor from 2013 to 2017 and oversaw coverage of the rapidly evolving digital world.

With Beaches Packed for Labor Day, Aerial Ad Players Go Big for Their ‘Super Bowl’

Brand Marketing

Family-owned shops fly banners for Coors Light, Wawa and an anti-Trump group.

Boxed Is Looking to Challenge Amazon and Cash In on the Ecommerce Ad Exchange Boom


The 4-year-old digital wholesaler with a few million monthly customers is introducing a real-time auction platform.

4 Things Marketers Should Know Before Embarking on Digital Transformation


Plus, Adweek announces a new partnership with Accenture.

Instagram Now Has 2 Million Advertisers Following Explosive Growth During the Last 18 Months


The mobile app's customer list has grown 900 percent since early 2016.

7 New Digital Marketing Stats That Jump Off the Page


Google and Facebook rule, Yelp surprises and Pinterest gets granular

Facebook Has Turned Over 3,000 Russia-Linked Ads to Congressional Intelligence Committees


And launched an unusually lengthy PR explanation.

Uber Files $40 Million Lawsuit Against Fetch Media for Alleged Ad Fraud


The mobile ads company then essentially accused the ride-sharing app of being a dead beat.

Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads


T-Mobile has signed on as a launch partner.

Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles


Snap's high-tech sunglasses show creative potential.

These 8 New Stats Show Digital Advertising’s Growing Pains as Social Platforms Boom


Viewability and brand safety problems persist.

Here Are 20 LinkedIn Do’s and Don’ts From Digital Marketing Pros


How to master the social network for your professional life.

Startup ‘Bodega’ Has Angered Fans of Actual Bodegas. Can It Recover?


While its messaging was wrong-headed, industry players say it still has hope.

Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality


The tech giant is pushing AR marketing to the forefront.