Corean Canty is chief operating officer of Goodway Group. She has helped marketers and agencies build successful advertising, brand and digital strategy for over 15 years.
It’s Not a Recruitment Issue. The Ad Industry Needs Diversity Advocates in the Workplace
Having advocates for diversity in the workplace is crucial to not only improve the employee experience but build a thriving, inclusive company.
How Brands Can Forge Authentic Influencer Relationships to Better Reach Black Consumers
Businesses that cultivate influencer programs and create content to engage the African American community will build more meaningful and lasting brand relationships.
How Flexible Work Environments Can Help Women Advance in Their Careers
It actually helps even the playing field.
If a Brand Is Not Authentic in Its Attempts to Reach Black Audiences, Then It’s Not Trying Hard Enough
Consumers are not interested in ingenuity.