Portrait of Curtis Sparrer

Curtis Sparrer

Curtis Sparrer is a principal at Bospar.


How Social Responsibility Is Changing Creative in the Age of Digital Transformation

Digital

Companies need to redirect the narrative.

3 Surefire Ways of Leveraging the Customer Experience

Digital

Communicate your research effectively.

How Audience Targeting Is Changing in the Age of Digital Transformation

Digital

Niche advertising, influencer marketing and consumer participation are all gaining momentum.

Attracting Influencers Is About Giving Them What They Want

Digital

By creating something inspirational.

What CMOs Need to Know About WordPress

Digital

Today’s consumers simply won’t tolerate slow sites.

The ROI of Data Quality in Your Digital Advertising

Digital

Here's how it can be tracked, measured and proven.

Why PR and Marketing Companies Should Not Ignore Glassdoor

Digital

A positive brand perception can go a long way.

Death, Grieving and PR–What I Taught at PRSA

Digital

These are the 8 stages of PR.

Your Payment Processor Can Make or Break Your Global Ad Campaign

Digital

Before you launch your brand in a new market, you’ll need to know what the potential demand for your product or service is.

How to Position Your Product for Media Success

Digital

Position the product to tell its story.

How Social Media Can Help You Find the Right Market for Your Mobile App

Digital

Make sure you have a beta community to launch into.

Smart Content Marketing Tips for Healthcare Practices

Digital

Get active online, be clear with your message and obsess over use experience.

How This Drink App Is Using Data to Engage Customers in Real-Time

Digital

Cocktail app Hooch is using data in unique ways.

How to Win at Trade Shows (Hint: It Involves Social Media)

Digital

Your company needs a clear strategy before braving a large trade show.