Curtis Sparrer is a principal at Bospar.
How Social Responsibility Is Changing Creative in the Age of Digital Transformation
Companies need to redirect the narrative.
3 Surefire Ways of Leveraging the Customer Experience
Communicate your research effectively.
How Audience Targeting Is Changing in the Age of Digital Transformation
Niche advertising, influencer marketing and consumer participation are all gaining momentum.
5 Tips for Running Your Company’s Social Media Program
Less is more.
Attracting Influencers Is About Giving Them What They Want
By creating something inspirational.
What CMOs Need to Know About WordPress
Today’s consumers simply won’t tolerate slow sites.
The ROI of Data Quality in Your Digital Advertising
Here's how it can be tracked, measured and proven.
Why PR and Marketing Companies Should Not Ignore Glassdoor
A positive brand perception can go a long way.
Death, Grieving and PR–What I Taught at PRSA
These are the 8 stages of PR.
Your Payment Processor Can Make or Break Your Global Ad Campaign
Before you launch your brand in a new market, you’ll need to know what the potential demand for your product or service is.
How to Position Your Product for Media Success
Position the product to tell its story.
How Social Media Can Help You Find the Right Market for Your Mobile App
Make sure you have a beta community to launch into.
Smart Content Marketing Tips for Healthcare Practices
Get active online, be clear with your message and obsess over use experience.
How This Drink App Is Using Data to Engage Customers in Real-Time
Cocktail app Hooch is using data in unique ways.
How to Win at Trade Shows (Hint: It Involves Social Media)
Your company needs a clear strategy before braving a large trade show.