Portrait of Curtis Sparrer

Curtis Sparrer

Curtis Sparrer is a principal at Bospar.

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How Social Responsibility Is Changing Creative in the Age of Digital Transformation

Digital

Companies need to redirect the narrative.

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3 Surefire Ways of Leveraging the Customer Experience

Digital

Communicate your research effectively.

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How Audience Targeting Is Changing in the Age of Digital Transformation

Digital

Niche advertising, influencer marketing and consumer participation are all gaining momentum.

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Attracting Influencers Is About Giving Them What They Want

Digital

By creating something inspirational.

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What CMOs Need to Know About WordPress

Digital

Today’s consumers simply won’t tolerate slow sites.

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The ROI of Data Quality in Your Digital Advertising

Digital

Here's how it can be tracked, measured and proven.

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Why PR and Marketing Companies Should Not Ignore Glassdoor

Digital

A positive brand perception can go a long way.

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Death, Grieving and PR–What I Taught at PRSA

Digital

These are the 8 stages of PR.

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Your Payment Processor Can Make or Break Your Global Ad Campaign

Digital

Before you launch your brand in a new market, you’ll need to know what the potential demand for your product or service is.