Danielle Wiley is CEO of influence marketing agency Sway Group.
The Right Way to Do Influencer Marketing During Covid-19
This is a time for proactive brand communications through influencer marketing.
Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies
Some wonder if there is (or was) a bubble and how that might affect marketers.
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising
It seems more authentic than a scripted message from a brand.
5 Benefits That Come From Working With an Influencer Agency of Record
Otherwise it's a part of your strategy that doesn't get the attention it needs.
#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs
Management must step up or these movements could fall short.
How Mom Bloggers Helped Create Influencer Marketing
The desire for supportive groups of like-minded people made influencer marketing a natural next step.
5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm
Opinion: It’s all about great content and making sure that content can be found.