Danielle Wiley Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor @SwayGroupDanielle Wiley is CEO of influence marketing agency Sway Group. Voice Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies Some wonder if there is (or was) a bubble and how that might affect marketers. Voice How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising It seems more authentic than a scripted message from a brand. Voice 5 Benefits That Come From Working With an Influencer Agency of Record Otherwise it's a part of your strategy that doesn't get the attention it needs. Voice #MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs Management must step up or these movements could fall short. Voice How Mom Bloggers Helped Create Influencer Marketing The desire for supportive groups of like-minded people made influencer marketing a natural next step. Social Pro Daily 5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm Opinion: It’s all about great content and making sure that content can be found.