Danielle Wiley

Danielle Wiley Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Danielle Wiley is CEO of influence marketing agency Sway Group.

Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies

Some wonder if there is (or was) a bubble and how that might affect marketers.

How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising

It seems more authentic than a scripted message from a brand.

5 Benefits That Come From Working With an Influencer Agency of Record

Otherwise it's a part of your strategy that doesn't get the attention it needs.

#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs

Management must step up or these movements could fall short.

How Mom Bloggers Helped Create Influencer Marketing

The desire for supportive groups of like-minded people made influencer marketing a natural next step.

5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm

Opinion: It’s all about great content and making sure that content can be found.