It’s a World of ‘Earbud Moments.’ Are Marketers Listening?
Indian audio streaming service JioSaavn has seen tremendous growth in recent years after going beyond its initial Bollywood focus and expanding into original content, but the company says there’s still [...]
Apple Gets Beautifully Surreal in Ads About the Health Benefits of Its Newest Watch
If there’s one thing all ad creatives aspire to create, it’s a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give you a limitless canvas for [...]
Popeyes Trolled McDonald’s Chicken Sandwich Launch Site by Buying Up Every Similar URL
Few marketing tactics have become as common in recent years as the limited, “exclusive” product drop inspired by quickly snatched-up collaborations from brands like Supreme. Today, McDonald’s became the most [...]
Duolingo’s First Global Campaign Focuses on Making Language Fun (and a Bit Political)
Colorful marketing push from W+K Amsterdam kicks off with U.S. Capitol visit.
Podcast: Reviewing and Rating the 2021 Super Bowl Ads
Looking at the Super Bowl ads on Yeah, That's Probably an Ad.
The Formula for an Effective Super Bowl Ad? New Research Finds 2 Key Factors
A unique spin on a consistent approach is the wining combination.
2 Super Bowl Ads Used the Same Stock Clip, Showing Why Exclusivity Is Worthwhile
Indeed and Guaranteed Rate face some embarrassment, including getting fried by Popeyes.
Ryan Reynolds, Diddy and David Beckham Pledge $1 Million to Boost Bartenders in Lockdown
Because only the pros can make drinks that don't taste like 'ass feet.'
Bass Pro and Cabela’s Super Bowl Ad Urges Cooped-Up Americans to Get Outside
The outfitter's Big Game debut will be a 60-second spot.