Portrait of David Griner

David Griner

David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad." He's been covering agencies, creativity, technology and marketing innovation for more than a decade.

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It’s a World of ‘Earbud Moments.’ Are Marketers Listening?

Challenger Brands

Indian audio streaming service JioSaavn has seen tremendous growth in recent years after going beyond its initial Bollywood focus and expanding into original content, but the company says there’s still [...]

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Apple Gets Beautifully Surreal in Ads About the Health Benefits of Its Newest Watch

Ad of the Day

If there’s one thing all ad creatives aspire to create, it’s a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give you a limitless canvas for [...]

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Popeyes Trolled McDonald’s Chicken Sandwich Launch Site by Buying Up Every Similar URL

Food & Beverage

Few marketing tactics have become as common in recent years as the limited, “exclusive” product drop inspired by quickly snatched-up collaborations from brands like Supreme. Today, McDonald’s became the most [...]

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Duolingo’s First Global Campaign Focuses on Making Language Fun (and a Bit Political)

AdFreak

Colorful marketing push from W+K Amsterdam kicks off with U.S. Capitol visit.

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Podcast: Reviewing and Rating the 2021 Super Bowl Ads

The Big Game

Looking at the Super Bowl ads on Yeah, That's Probably an Ad.

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The 10 Best Super Bowl Ads of 2021

The Big Game

Brands kept it light, but a few moments of relevance and reality shined through.

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The Formula for an Effective Super Bowl Ad? New Research Finds 2 Key Factors

The Big Game

A unique spin on a consistent approach is the wining combination.

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2 Super Bowl Ads Used the Same Stock Clip, Showing Why Exclusivity Is Worthwhile

The Big Game

Indeed and Guaranteed Rate face some embarrassment, including getting fried by Popeyes.

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Ryan Reynolds, Diddy and David Beckham Pledge $1 Million to Boost Bartenders in Lockdown

Life in Quarantine

Because only the pros can make drinks that don't taste like 'ass feet.'

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Bass Pro and Cabela’s Super Bowl Ad Urges Cooped-Up Americans to Get Outside

The Big Game

The outfitter's Big Game debut will be a 60-second spot.