David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor. A journalist for 25 years, including an earlier stint at Adweek, David has covered ad tech, digital marketing and media. He was the founding editor of Kambr Media and previously was an editor and reporter at AdExchanger, paidContent and MediaPost.
DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads
“Buying OOH earlier this year was like investing early in a hot stock,” Rappaport said. “You just didn’t want to miss it—and now if you’ve waited… well, you just have [...]
Xfinity Retail Is Putting Shoppers on TV Via Augmented Reality, QR Codes
The challenge: can the cable operator connect ‘great entertainment’ to the in-store experience?
Roku Brand Studio Gets its First In-Person Test With Tribeca X
"We believe the TV landscape has changed permanently for marketers and consumers and it’s not going back," said Chris Bruss, the head of Roku Brand Studio.
Siponey Wants to Redefine, Not Crash, the Canned Cocktail Party
“It was motivated by wanting to bring a higher level of quality of canned cocktail into the home,” Victoria said. “I was very angry by what some brands were doing [...]
How Procter & Gamble Plans to ‘Widen the Screen’ for Black Creators and Media Companies
Chief brand officer Marc Pritchard issues a system that connects CPMs, ad spending and equity.
Artsy’s Record-Breaking Sale Paves the Way for its Post-Pandemic Growth Plans
"We've dramatically improved our hiring practices. If we're going to transform the art world, to make it fairer and more inclusive, we can’t do it without a diverse and inclusive [...]
Lincoln Financial’s Brand Repositioning Focuses on Consumer Confidence Concerns
Grossman described the undertaking as an "extensive competitive analysis, semiotics assessments and Jungian brand archetype mapping" that revealed an opportunity.
Kate Hudson ‘Embraces Chaos’ to Represent Infiniti’s Target Car Buyer
The Hollywood star is directed by Zack Snyder in a ‘big digital reveal’ as she ‘conquers life in style’ for the Japanese automaker’s reset of luxury.
When Travel Stalled, Airbnb Rewound, Leaned Local and Remained Relevant Against All Odds
Adweek's Experiential Brand of the Year emphasized unique, targeted experiences in response to consumers' altered expectations.