Portrait of Diana Pearl

Diana Pearl

Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

Charli and Dixie D’Amelio
Auntie Anne

The Furniture You Didn’t Know You Needed: A Recliner That Orders Auntie Anne’s Pretzels

Brand Marketing

Auntie Anne’s is cooking up new methods to bring its famed hot pretzels to consumers.  

coca-cola coffee

Coca-Cola Coffee Is Heading to the U.S. in 2021


The product contains an eye-opening 69mg of caffeine per can.

a pink moving truck that says your ex is canceled

Bumble and Babe Wine Are Alleviating the Stress of Pandemic Breakups

Adapting to Crisis

Contest winners will have moving costs—and drinks—covered by the two brands.

chicago blackhawks team logo
hudson yards facade

Neiman Marcus’ Hudson Yards Exit Is a Failure for the Entire Development

Legacy Brands

Luxury retailer's departure leaves a gaping hole inside new Manhattan mall.

arielle charnas

Arielle Charnas Is Entering DTC With Something Few Brands Have: an Audience Eager to Shop


Armed with $10 million in venture funding, the influencer/fashion designer launched her Something Navy clothing line this month.

razor scooters

Razor Teams Up With Sharpie, Sriracha and More for Its First Branded Scooters

Brand Marketing

The collaborations are the first of their kind for Razor.

gold necklace with swastika pendant

Fast Fashion Retailer Shein Comes Under Fire for Swastika Necklace


Shein was trending on Twitter on Thursday afternoon for its swastika necklace.

a black woman speaking in a zoom call

Cosmetics Retailer Ulta Beauty on How It’s Adapted to the Pandemic

Adapting to Crisis

Karla Davis, Ulta’s senior director, integrated marketing and media, said businesses should be 'so much smarter' after the Covid-19.

a person working out while looking in a TV that looks like a mirror hanging on the wall

Lululemon Acquires At-Home Fitness Brand Mirror for $500 Million

Challenger Brands

It's the apparel brand's first major acquisition.

a giant sign with a U and underneath says unilever on a building

Unilever to Halt US Ad Spend on Facebook and Twitter Through 2020


CPG giant joins a growing number of companies withdrawing ads from social platforms.

yeezy and gap partnership

Kanye West Brings His Yeezy Brand to Gap in New Partnership


The line of affordable apparel will hit stores in 2021.


Visa’s Chief Brand and Innovation Marketing Officer Is Leaving

Leadership & Talent

Chris Curtin has been the chief brand and innovation marketing officer since 2016.

a baby peanut holding a peanut in awe on a planters box

Baby Nut Makes His First Appearance on Planters Packaging

Food & Beverage

The newborn Mr. Peanut was introduced to the world during Planters' Super Bowl spot earlier this year.