Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.
Jenna Lyons Starts Her Post-J.Crew Chapter With an HBO Max Show and Beauty Brand
The former creative director was synonymous with the retailer, but now she's charting her own course.
The FTC Keeps Throttling Razor Brand Acquisitions, But It Doesn’t Spell Doom for the DTC World
A category with only two options is not exactly the picture of healthy competition, particularly if the two legacy players are buying up the companies that brought the biggest shakeups [...]
Cleveland Indians Reportedly Set to Drop Team Name
It'll be the second professional sports team name change this year.
Victoria’s Secret Names a New CMO to Lead the Brand’s Refresh
Martha Pease will fill the post vacated by Ed Razek last year.
Why This Buzzy Athleisure Brand Is Getting Into Skincare
Alo's CEO said branching out from yoga wear to facial cleanser is "natural."
Quip Expands Into Gum With Its First Major Product Extension
The DTC brand, best known for toothbrushes, wants to tackle another dental care item.
Could Reishi Be the Leather Alternative Luxury Embraces?
The fact of the matter is that leather alternatives have typically been viewed as a step down by high-end fashion brands and their customers. And with good reason: many faux [...]
A Record-Setting Cyber Week Continues With a $9 Billion Black Friday
It's the second-largest online shopping day in U.S. history.
Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year
2020 has been a year of a lot of change, but even during ‘unprecedented times,’ there are some things we can count on—and consumers coming out in droves to shop [...]