Diana Pearl

Diana Pearl

Staff Writer
Diana is a staff writer for Adweek where she covers brand marketing. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

Forever 21 Files for Chapter 11 Bankruptcy After Weeks of Rumors

The former fast fashion leader made the announcement late Sunday night.

Stop & Shop’s Dutch Owner Shares How International Retailers Find Success in the US

Ahold Delhaize's CEO said that community is key.

The Road to Brandweek: Burger King’s Fernando Machado on Prioritizing Product Quality

Quality ingredients and a clear brand are top of mind.

After the Thomas Cook Collapse, Dust Settles at Airports and Travel Agents Remain Optimistic

Travelers at Gatwick told Adweek they weren't surprised things were back to business as usual.

British Shoppers Want Sustainability. Retailers Are Grappling With How to Give It to Them

Speakers at the FT's Future of Retail summit in London address the conundrum: "We're not going to have a sodding planet."

The Road to Brandweek: Sephora’s Deborah Yeh on Navigating ‘Insta-Judgment’ Culture

How instant feedback is helping the brand figure out what marketing resonates and more insights from the makeup retailer's CMO.

How Downton Abbey’s Score Became One of Its Most Powerful Brand Assets

Refashioning the music for the film is a key ingredient to its success.

Burger King Is Removing Plastic Toys From Kids Meals in the UK

The initiative has not made its way to the US yet.

How the UK’s Fastest-Growing Plant-Based Food Brand Keeps Sustainability a Priority

Strong Roots landed in the U.S. earlier this year.

Apple Remains the USA’s Most Relevant Brand for the 5th Year, While Nike Plummets

Prophet's annual Brand Relevance Index is out.