Portrait of Diana Pearl

Diana Pearl

Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

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Jenna Lyons Starts Her Post-J.Crew Chapter With an HBO Max Show and Beauty Brand

Fashion & Apparel

The former creative director was synonymous with the retailer, but now she's charting her own course.

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The FTC Keeps Throttling Razor Brand Acquisitions, But It Doesn’t Spell Doom for the DTC World

Retail

A category with only two options is not exactly the picture of healthy competition, particularly if the two legacy players are buying up the companies that brought the biggest shakeups [...]

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Cleveland Indians Reportedly Set to Drop Team Name

Diversity, Equity and Inclusion

It'll be the second professional sports team name change this year.

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Victoria’s Secret Names a New CMO to Lead the Brand’s Refresh

C-Suite

Martha Pease will fill the post vacated by Ed Razek last year.

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Why This Buzzy Athleisure Brand Is Getting Into Skincare

Fashion & Apparel

Alo's CEO said branching out from yoga wear to facial cleanser is "natural."

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Quip Expands Into Gum With Its First Major Product Extension

Ecommerce

The DTC brand, best known for toothbrushes, wants to tackle another dental care item.

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Which Retailers Won Cyber Week?

Ecommerce

It was a great week to be a big box store as well as an ecommerce player.

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Could Reishi Be the Leather Alternative Luxury Embraces?

Fashion & Apparel

The fact of the matter is that leather alternatives have typically been viewed as a step down by high-end fashion brands and their customers. And with good reason: many faux [...]

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A Record-Setting Cyber Week Continues With a $9 Billion Black Friday

Commerce Marketing

It's the second-largest online shopping day in U.S. history.

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Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year

Adapting to Crisis

2020 has been a year of a lot of change, but even during ‘unprecedented times,’ there are some things we can count on—and consumers coming out in droves to shop [...]