Diana Pearl

Diana Pearl

Staff Writer
Diana is a staff writer for Adweek where she covers brand marketing. Previously, she was a writer and reporter at People Magazine.

Martha Stewart Living Omnimedia Sells to Marquee Brands for Over $200 Million

It dropped over $100 million after it was bought in 2015 for $353 million.

Timex Is Celebrating 165 Years With a New Watch Collection That Brings Production Back to the U.S.

The 4 American Documents watches will all be handmade in America.

Gwyneth Paltrow’s Goop Is Building Up Its Events Business With the Help of Big Brands

Thanks to partnerships with companies like Sperry and Google.

Why the American Cancer Society Is Shining a Spotlight on African American Communities

A new campaign hopes to generate awareness of lower survival rates.

How Luxury Brand Partners Breeds Some of Beauty’s Buzziest New Brands

The company is behind the creation of companies like R+Co and Oribe.

P&G’s Marc Pritchard Calls for Shaking Up the Media Supply Chain

At the ANA Media Conference, the chief brand officer urged marketers to consider a new system.

TriNet Is Showcasing the Human Side of Small Businesses With the Help of Annie Leibovitz

The legendary photographer surprised companies in the cloud-based company's network with impromptu photoshoots.

The NHL Is Recruiting Teenage Advisers to Be a Part of Its NHL Power Players Program

The council of Gen Z experts will be ages 13 to 17

ShopStyle Collective Rolls Out New Data Features So Influencers Can Understand the Sales They’re Driving

Those on the platform can now determine average order values.

How DTC Invisible Aligner Brands Build Trust to Challenge the Orthodontic Status Quo

Brands like SmileDirectClub and Candid Co. have grown, even as the orthodontia establishment questions their safety.