Diana Pearl

Diana Pearl

Deputy Editor, Brands
Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

Olay Will Stop Retouching Advertisements by the End of 2020

Olay is extending its expectations of no retouching to all its partners, including influencers.

How Today’s Fashion Brands—From Legacy to Challengers—Are Changing Culture

Executives from Universal Standard, Rent the Runway and more sounded off on the topic at Adweek's CMO Moves Summit

Why Planters Decided to Kill Off—and Resurrect—Mr. Peanut at the Super Bowl

How did #BabyNut pay off for the snack brand?

Mr. Clean Made Guest Appearances in 2 Super Bowl Spots This Year

Mr. Clean is in two Super Bowl spots—despite the fact that there's no Mr. Clean ad in the game this year.

He’s Alive! Kool-Aid Man’s Tears Resurrect Mr. Peanut in Planters Super Bowl Spot

#RIPeanut no more—bring on #BabyNut

Tide Brings Back the Bud Knight for the Super Bowl

Charlie Day and Emily Hampshire also star in the ad.

Inside the Art of Launching a New Product in the Super Bowl

From General Motors to PepsiCo, here's how brands use their Big Game ads to spotlight their latest products.

IBM CEO Virginia Rometty Steps Down

Arvind Krishna was named as her replacement

Pepsi Uses the Rolling Stones to Throw Shade at Coke in Super Bowl Spot

Missy Elliott and H.E.R. cover the Rolling Stones in the spot for Pepsi Zero Sugar.

Heinz Runs 4 Super Bowl Ads Simultaneously in Big Game Spot

All four Super Bowl ads have one thing in common: a Heinz Ketchup bottle.