Portrait of Doug Zanger

Doug Zanger

Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies. He has covered a wide range of industry topics and interviewed several high-profile luminaries including Megan Rapinoe, Sue Bird, Jeff Goldblum, Carrie Brownstein, Michael Kelly, Jeffrey Katzenberg and some of the NFL’s biggest past and present stars. Based in Portland, Ore. and unabashedly loyal to the Pacific Northwest, Zanger has over 25 years of experience in the advertising industry, including 12 in radio, where he picked up a Radio Mercury Award.

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How Pepsi Plans to Help Black-Owned Restaurants Generate $100 Million in Sales

Food & Beverage

the brand’s commitment to the program shows how PepsiCo is investing significant resources. One specific piece of Dig In is its Black Restaurants Deliver program, an eight-week, no-cost consultancy that [...]

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My Mantra: Richemont D&I Head Doug Melville on Doing Better

Leadership & Talent

The idea is that people have a responsibility to disseminate wisdom to improve themselves while lifting their environments as well.

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10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose and Profit Can Coexist

Sustainability

The USLP had a finite time window—it ended earlier this year—and didn’t include the entirety of the brand’s portfolio. Instead, it was limited to 28 of the company's brands, including [...]

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22 Campaigns That Made Ad Pros Jealous in 2020

Year in Review

Creatively, 2020 started out with a bang. The usual “opening of the creative season” starts with the Super Bowl, and there were several ads that didn’t disappoint, including one starring [...]

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What Kroger Learned a Year After Launching a Big Brand Refresh

Grocery

The new direction created by DDB New York has been highly effective.

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Atlanta Brands Are Keeping Their Agencies Accountable for Racial Equality

Diversity, Equity and Inclusion

The A Pledge encourages the marketing industry to match the city's diversity.

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My Mantra: Circus Maximus’ Ryan Kutscher on Avoiding the Promise Trap

Leadership & Talent

The founder's guiding principle is simple and straightforward—and applies to clients, too.

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DDB Worldwide Appoints Nikki Lamba as First Global DEI Lead

Diversity, Equity and Inclusion

She joins after an 11-year tenure with equality-focused nonprofit Catalyst.

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How After 25 Years, MLS Transformed Into a Sports Powerhouse

Sports Marketing

From its original business plan to becoming the third best-attended sport in the U.S.