Portrait of Elijah Schneider

Elijah Schneider

Elijah Schneider founded Modifly at 19 years old to push back against the agency preconceptions of “too expensive” and “usually doesn’t work.”

A collage of Brandless products

What DTC Challengers Can Learn From the Demise of Brandless


Brandless is one of the first major direct-to-consumer brands to collapse.

twitter trending hashtags and a world map grenade

4 Lessons From WW’s Unfortunate Promoted Tweet That Ran While WWIII Was Trending


WW's New Year's Promoted Trend briefly ran at the same time WWIII was trending.