Emily Bright is a Broadcast and Digital Journalism major at the Newhouse School at Syracuse University with a minor in French. She is very excited to intern at Adweek to gain experience and kick-start her career.
Here’s How Gen Z Uses Social Media, in Their Own Words
Brands can grab their attention with the right ads and more insights from young marketers-in-training.
To Launch Its New Battery, Duracell Shows the Oddly Specific Times It Might Come in Handy
Wieden + Kennedy New York gets weird to highlight the Optimum's extra life and extra power.
LG Electronics and Pantone Color Institute’s New Pop-Up Brings a Multi-Sensory Experience to New York
This new pop-up is merging the sensory spectacle of color and taste.
Haus, a Modern DTC Aperitif, Caters to a New Generation of Drinkers
The beverage has lower alcohol content than the average cocktail.
How Punchh Helps Brands Cater Their Marketing to New or Loyal Customers
Its algorithm is trying to fix the 'disjointed' in-store shopping experience.
Shopify Ping Pairs With Apple Business Chat for Merchant-Consumer Connection
The everyday ease of iMessages comes to ecommerce.
5 Key Takeaways From Reuters’ 2019 Digital News Report
Right-leaning Americans don't trust the media.
Bud Light’s New Bottles Celebrate a Stanley Cup Victory With a New Design and Musical Accompaniment
Brewers and brews alike are dedicated to the St. Louis Blues' victory.
Budweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father’s Day
Because blended families deserve a chance to celebrate their unique relationships, too.
Apple Turns Privacy Into a Laughing Matter in Its Latest Spot
Sometimes it's good to be out of the loop.
Study Says Half of Americans Think Made-Up News Is a Problem for Journalists to Solve
A Pew study surveyed more than 6,000 US adults on the subject.