Emmy Liederman
Emmy is an Adweek staff writer covering ecommerce. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on the people, brands, technology and services in the evolving ecommerce space.
Dunkin’ Taps Maria Menounos To Kick Off a Live Social Media Series
The entertainer worked at the coffee company before her claim to fame.
How Brands Are Grappling With TikTok’s Comment Section
Brands may be worried about negative feedback, but disabling the feature might do more harm than good.
Nordstrom Makes a Play for Young Consumers
The retailer has acquired minority stake in Topshop, Topman, Miss Selfridge and HIIT brands.
Skittles Just Introduced the World’s First Sanctuary for Gummi Animals
The brand is promoting its new candy by guilt-tripping anyone who supports the competitors.
Instagram Shopping’s Meghana Dhar Wants Creators to Embrace Informal Selling
Commerce
Livestreaming is imperfect, which is why it drives brand authenticity.
JanSport Taps TikTok Talent to Star in a Gen Z-Inspired Comedy Series
'Disorientation' is a four-part comedy special that addresses relatable anxieties about the upcoming school year.
PepsiCo and Regal Cinemas Want to Bring Back the Joy of Going to the Movies
The theater chain switched to Coke's competitor right before the pandemic hit.
Away Wants Americans To Celebrate Independence Day By Fleeing The Country
The travel brand's message will run in The New York Times on July 4th.
This Viral Beer Poster Trend Shows Why Marketers Should Pay Attention to TikTok
Alcohol brands are banned from the app, but users are reimagining booze ads with their own beach photos and pasting logos throughout the platform.
Kraft Heinz Is Using Walmart Cookshop to Embrace Shoppable Technology
The interactive experience is powered by the platform Eko.