Erik Oster
Erik Oster is an agencies reporter for Adweek, where he covers creative, media and strategy agencies. He is a frequent writer for Adweek's AgencySpy.
Agency Talent Faces New Lures In 2021, Along With Calls to Move Beyond Core Skillset
Agencies
Agencies will have to navigate the demands of clients and talent in the year ahead. As the calendar turns to 2021, agency culture must meet the needs employees or risk [...]
Havas Media Retains Duties as Sanofi’s US Media Agency of Record
Appointment follows Omnicom Media Group winning global AOR responsibilities.
Uber Names R/GA as Global Social Agency of Record
The agency will handle marketing activity across digital and social platforms.
Sanofi Appoints Omnicom Media Group as Global Media Agency of Record
Agencies
A dedicated Sanofi @ Omnicom team will handle media for consumer and pharmaceutical brands outside the U.S.
Barkley Closes 2020 With Another Win, Picking Up 4 Post Cereal Brands
The Kansas City agency was also recently named AOR for Motel 6.
Combs Enterprises Selects Droga5 as Global Creative Agency of Record
Droga5 will be responsible for developing creative and strategy connected across the entire brand experience. The agency's work will kick off with a U.S. campaign for luxury tequila brand DeLeón [...]
Perfetti Van Melle USA Appoints Wavemaker as Media Agency of Record
Agencies
The appointment expands a global relationship which includes China, India and the U.K.
WPP Outlines Goals and Strategies Through 2025
Agencies
The holding company said it anticipates returning to 2019 revenue levels by 2022.
Havas Chicago Names New Executive Client, Strategy Leads
Chief client officer and CSO arrive from Burrell Communications and Edelman.
Hulu Sends U.S. Media Responsibilities to Publicis Imagine
Agencies
Hulu spent an estimated $174 million on media from July of 2019 through June of 2020, according to global data consultancy COMvergence, with $113 million spent on traditional channels and [...]